Starting snapshot 1.10.0-SNAPSHOT
diff --git a/tools/package/branding/pom.xml b/tools/package/branding/pom.xml
index 28654f1..1a25ca5 100644
--- a/tools/package/branding/pom.xml
+++ b/tools/package/branding/pom.xml
@@ -21,7 +21,7 @@
     <parent>
         <groupId>org.onosproject</groupId>
         <artifactId>onos</artifactId>
-        <version>1.10.0-rc1</version>
+        <version>1.10.0-SNAPSHOT</version>
         <relativePath>../../../pom.xml</relativePath>
     </parent>