diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/CordModelCache.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/CordModelCache.java
index f09ecfe..e47e68f 100644
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/CordModelCache.java
+++ b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/CordModelCache.java
@@ -17,11 +17,15 @@
 
 package org.onosproject.cord.gui;
 
+import com.fasterxml.jackson.databind.node.ArrayNode;
+import com.fasterxml.jackson.databind.node.ObjectNode;
 import com.google.common.collect.ImmutableList;
 import org.onosproject.cord.gui.model.Bundle;
 import org.onosproject.cord.gui.model.BundleDescriptor;
 import org.onosproject.cord.gui.model.BundleFactory;
+import org.onosproject.cord.gui.model.JsonFactory;
 import org.onosproject.cord.gui.model.SubscriberUser;
+import org.onosproject.cord.gui.model.UserFactory;
 
 import java.util.ArrayList;
 import java.util.List;
@@ -29,7 +33,11 @@
 /**
  * In memory cache of the model of the subscriber's account.
  */
-public class CordModelCache {
+public class CordModelCache extends JsonFactory {
+
+    private static final String BUNDLE = "bundle";
+    private static final String USERS = "users";
+
 
     // faked for the demo
     private static final int SUBSCRIBER_ID = 92;
@@ -44,7 +52,7 @@
     /**
      * Constructs a model cache, initializing it with basic bundle.
      */
-    public CordModelCache() {
+    CordModelCache() {
         currentBundle = new Bundle(BundleFactory.BASIC_BUNDLE);
         users = new ArrayList<SubscriberUser>();
         initUsers();
@@ -88,4 +96,51 @@
     public List<SubscriberUser> getUsers() {
         return ImmutableList.copyOf(users);
     }
+
+    private ArrayNode userJsonArray() {
+        ArrayNode userList = arrayNode();
+        for (SubscriberUser user: users) {
+            userList.add(UserFactory.toObjectNode(user));
+        }
+        return userList;
+    }
+
+    // ============= generate JSON for GUI rest calls..
+
+    /**
+     * Returns the dashboard page data as JSON.
+     *
+     * @return dashboard page JSON data
+     */
+    public String jsonDashboard() {
+        ObjectNode root = objectNode();
+        root.put(BUNDLE, currentBundle.descriptor().displayName());
+        root.set(USERS, userJsonArray());
+        return root.toString();
+    }
+
+    /**
+     * Returns the bundle page data as JSON.
+     *
+     * @return bundle page JSON data
+     */
+    public String jsonBundle() {
+        return BundleFactory.toJson(currentBundle);
+    }
+
+    /**
+     * Returns the users page data as JSON.
+     *
+     * @return users page JSON data
+     */
+    public String jsonUsers() {
+        ObjectNode root = objectNode();
+        root.set(USERS, userJsonArray());
+        return root.toString();
+    }
+
+    /**
+     * Singleton instance.
+     */
+    public static final CordModelCache INSTANCE = new CordModelCache();
 }
diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/CordWebResource.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/CordWebResource.java
index f811044..fa4bba1 100644
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/CordWebResource.java
+++ b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/CordWebResource.java
@@ -29,42 +29,35 @@
 @Path("")
 public class CordWebResource {
 
-    private Response fakeData(String which, String suffix) {
-        String path = "local/" + which + "-" + suffix + ".json";
-        String content = FakeUtils.slurp(path);
-        if (content == null) {
-            return Response.status(Response.Status.NOT_FOUND).build();
-        }
-        return Response.ok(content).build();
-    }
-
-    @GET
-    @Produces(MediaType.APPLICATION_JSON)
-    @Path("dashboard/{suffix}")
-    public Response dashboard(@PathParam("suffix") String suffix) {
-        return fakeData("dashboard", suffix);
-    }
-
-    @GET
-    @Produces(MediaType.APPLICATION_JSON)
-    @Path("bundle/{suffix}")
-    public Response bundle(@PathParam("suffix") String suffix) {
-        return fakeData("bundle", suffix);
-    }
-
-    @GET
-    @Produces(MediaType.APPLICATION_JSON)
-    @Path("users/{suffix}")
-    public Response users(@PathParam("suffix") String suffix) {
-        return fakeData("users", suffix);
-    }
-
     @GET
     @Produces(MediaType.APPLICATION_JSON)
     @Path("dashboard")
     public Response dashboard() {
-        // TODO:
-        return Response.ok().build();
+        return Response.ok(CordModelCache.INSTANCE.jsonDashboard()).build();
     }
 
+    @GET
+    @Produces(MediaType.APPLICATION_JSON)
+    @Path("bundle")
+    public Response bundle() {
+        return Response.ok(CordModelCache.INSTANCE.jsonBundle()).build();
+    }
+
+    @GET
+    @Produces(MediaType.APPLICATION_JSON)
+    @Path("users")
+    public Response users() {
+        return Response.ok(CordModelCache.INSTANCE.jsonUsers()).build();
+    }
+
+    // =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
+
+    @GET
+    @Produces(MediaType.APPLICATION_JSON)
+    @Path("bundle/{id}")
+    @Deprecated
+    public Response bundle(@PathParam("id") String bundleId) {
+        CordModelCache.INSTANCE.setCurrentBundle(bundleId);
+        return bundle();
+    }
 }
diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/BundleDescriptor.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/BundleDescriptor.java
index 8ba5aef..4a97054 100644
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/BundleDescriptor.java
+++ b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/BundleDescriptor.java
@@ -39,6 +39,13 @@
     String displayName();
 
     /**
+     * Textual description of this bundle.
+     *
+     * @return description
+     */
+    String description();
+
+    /**
      * The set of functions in this bundle instance.
      *
      * @return the functions
diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/BundleFactory.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/BundleFactory.java
index 0b3c90e..f951409 100644
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/BundleFactory.java
+++ b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/BundleFactory.java
@@ -34,9 +34,14 @@
 
     private static final String BASIC_ID = "basic";
     private static final String BASIC_DISPLAY_NAME = "Basic Bundle";
+    private static final String BASIC_DESCRIPTION =
+            "Provides basic internet and firewall functions.";
 
     private static final String FAMILY_ID = "family";
     private static final String FAMILY_DISPLAY_NAME = "Family Bundle";
+    private static final String FAMILY_DESCRIPTION =
+            "Provides internet, firewall and parental control functions.";
+
 
     // no instantiation
     private BundleFactory() {}
@@ -46,6 +51,7 @@
      */
     public static final BundleDescriptor BASIC_BUNDLE =
             new DefaultBundleDescriptor(BASIC_ID, BASIC_DISPLAY_NAME,
+                                        BASIC_DESCRIPTION,
                                         XosFunctionDescriptor.INTERNET,
                                         XosFunctionDescriptor.FIREWALL);
 
@@ -54,6 +60,7 @@
      */
     public static final BundleDescriptor FAMILY_BUNDLE =
             new DefaultBundleDescriptor(FAMILY_ID, FAMILY_DISPLAY_NAME,
+                                        FAMILY_DESCRIPTION,
                                         XosFunctionDescriptor.INTERNET,
                                         XosFunctionDescriptor.FIREWALL,
                                         XosFunctionDescriptor.URL_FILTER);
@@ -97,10 +104,12 @@
      */
     public static String toJson(Bundle bundle) {
         ObjectNode root = objectNode();
+        BundleDescriptor descriptor = bundle.descriptor();
 
         ObjectNode bnode = objectNode()
-                .put(ID, bundle.descriptor().id())
-                .put(NAME, bundle.descriptor().displayName());
+                .put(ID, descriptor.id())
+                .put(NAME, descriptor.displayName())
+                .put(DESC, descriptor.description());
 
         ArrayNode funcs = arrayNode();
         for (XosFunctionDescriptor xfd: bundle.descriptor().functions()) {
@@ -113,11 +122,11 @@
         for (BundleDescriptor bd: BundleFactory.availableBundles()) {
             ObjectNode bdnode = objectNode()
                     .put(ID, bd.id())
-                    .put(NAME, bd.displayName());
+                    .put(NAME, bd.displayName())
+                    .put(DESC, bd.description());
             bundles.add(bdnode);
         }
         root.set(BUNDLES, bundles);
         return root.toString();
-
     }
 }
diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/DefaultBundleDescriptor.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/DefaultBundleDescriptor.java
index 509e179..1c3d4ab 100644
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/DefaultBundleDescriptor.java
+++ b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/DefaultBundleDescriptor.java
@@ -29,6 +29,7 @@
 
     private final String id;
     private final String displayName;
+    private final String description;
     private final Set<XosFunctionDescriptor> functions;
 
     /**
@@ -38,10 +39,11 @@
      * @param displayName bundle display name
      * @param functions functions that make up this bundle
      */
-    DefaultBundleDescriptor(String id, String displayName,
+    DefaultBundleDescriptor(String id, String displayName, String description,
                             XosFunctionDescriptor... functions) {
         this.id = id;
         this.displayName = displayName;
+        this.description = description;
         this.functions = ImmutableSet.copyOf(functions);
     }
 
@@ -54,6 +56,10 @@
         return displayName;
     }
 
+    public String description() {
+        return description;
+    }
+
     public Set<XosFunctionDescriptor> functions() {
         return functions;
     }
diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/DefaultXosFunction.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/DefaultXosFunction.java
deleted file mode 100644
index 6bdee4f..0000000
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/DefaultXosFunction.java
+++ /dev/null
@@ -1,52 +0,0 @@
-/*
- * Copyright 2015 Open Networking Laboratory
- *
- * Licensed under the Apache License, Version 2.0 (the "License");
- * you may not use this file except in compliance with the License.
- * You may obtain a copy of the License at
- *
- *     http://www.apache.org/licenses/LICENSE-2.0
- *
- * Unless required by applicable law or agreed to in writing, software
- * distributed under the License is distributed on an "AS IS" BASIS,
- * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
- * See the License for the specific language governing permissions and
- * limitations under the License.
- *
- */
-
-package org.onosproject.cord.gui.model;
-
-import com.fasterxml.jackson.databind.JsonNode;
-import com.fasterxml.jackson.databind.ObjectMapper;
-import com.fasterxml.jackson.databind.node.ObjectNode;
-
-/**
- * Default implementation of an XOS function.
- */
-public class DefaultXosFunction implements XosFunction {
-
-    private static final ObjectMapper MAPPER = new ObjectMapper();
-
-    private final XosFunctionDescriptor descriptor;
-
-    public DefaultXosFunction(XosFunctionDescriptor xfd) {
-        descriptor = xfd;
-    }
-
-    public XosFunctionDescriptor descriptor() {
-        return descriptor;
-    }
-
-    public ObjectNode params() {
-        return MAPPER.createObjectNode();
-    }
-
-    public String toJson() {
-        return null;
-    }
-
-    public JsonNode toJsonNode() {
-        return null;
-    }
-}
diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/JsonBlob.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/JsonBlob.java
deleted file mode 100644
index 5c20b62..0000000
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/JsonBlob.java
+++ /dev/null
@@ -1,40 +0,0 @@
-/*
- * Copyright 2015 Open Networking Laboratory
- *
- * Licensed under the Apache License, Version 2.0 (the "License");
- * you may not use this file except in compliance with the License.
- * You may obtain a copy of the License at
- *
- *     http://www.apache.org/licenses/LICENSE-2.0
- *
- * Unless required by applicable law or agreed to in writing, software
- * distributed under the License is distributed on an "AS IS" BASIS,
- * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
- * See the License for the specific language governing permissions and
- * limitations under the License.
- *
- */
-
-package org.onosproject.cord.gui.model;
-
-import com.fasterxml.jackson.databind.JsonNode;
-
-/**
- * An object that can be serialized to JSON.
- */
-public interface JsonBlob {
-
-    /**
-     * Returns an Object Node representation of this object.
-     *
-     * @return object node hierarchy
-     */
-    JsonNode toJsonNode();
-
-    /**
-     * Returns a JSON string representation of this object.
-     *
-     * @return JSON serialization
-     */
-    String toJson();
-}
diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/JsonFactory.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/JsonFactory.java
index 5592b51..fd5cdb5 100644
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/JsonFactory.java
+++ b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/JsonFactory.java
@@ -30,6 +30,7 @@
 
     protected static final String ID = "id";
     protected static final String NAME = "name";
+    protected static final String DESC = "desc";
 
     /**
      * Returns a freshly minted object node.
diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/XosFunction.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/XosFunction.java
index c580149..1721685 100644
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/XosFunction.java
+++ b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/XosFunction.java
@@ -23,7 +23,7 @@
 /**
  * Designates a specific instance of an XOS function.
  */
-public interface XosFunction extends JsonBlob {
+public interface XosFunction {
 
     /**
      * Returns the descriptor for this function.
diff --git a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/XosFunctionFactory.java b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/XosFunctionFactory.java
index ea9ec35..69c5bb5 100644
--- a/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/XosFunctionFactory.java
+++ b/apps/demo/cord-gui/src/main/java/org/onosproject/cord/gui/model/XosFunctionFactory.java
@@ -12,7 +12,6 @@
  */
 public class XosFunctionFactory extends JsonFactory {
 
-    private static final String DESC = "desc";
     private static final String PARAMS = "params";
 
     private static final String LEVEL = "level";